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TV ad buys are indicative of demographics
Submitted September 6, 2008 - 2:56 pm by Al GiordanoDave - What's the practical difference? Of course I know that 538's index is based on that (you seem to imply that I said otherwise, when I said nothing at all about it). TV ad buy prices are determined by how many people are watching in a given market. They also provide as good a measurement as any of "bang for the buck" in terms of "bang for the volunteer hour" and the relative percentage of voters in that state one can reach by, say, going door to door or making phone calls, the same as via TV ads.
If there's a significant differential, I'd like to hear it.