Here's one of the most effective election TV ads I've ever seen. It was for the Dutch socialist party, and became an instant hit. It'll be difficult to follow for the audience here, but it's a very simple concept. The leader of the party, Jan Marijnissen, received a letter from a woman, a retiree living on social security. In it, she described the problems she encounters making ends meet, but adds that "she still manages" and that she realizes that Marijnissen probably can't do much about it. If he would only bring it to the attention of his colleagues and the government. Marijnissen then read the full letter in a parliamentary session. Later they produced this ad with all kinds of different people reading parts of it. The party won a landslide victory - not just because of this spot but also because they have a better grassroots organization than any of the others. I love this ad, because it's advertising "from the bottom up" instead of talking to people from above.