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Reporter's Notebook: Brenda Norrell

How advertisers control and silence voices

For the media and organizations, compliance is bought and sold

By Brenda Norrell

In case you noticed the alarming, large advertisements by the CIA Clandestine Services on the front web page of a national American Indian newspaper this week, or the ad by the FBI as one of the main sponsors of the upcoming National Congress of American Indians annual convention in Phoenix, it is good to remember how advertisers and funders control the media and organizations.
First, for newspapers, there is the outpouring of dollars for large ad spaces in prime sites. For Indian organizations, there is financial backing for events or programs.
When the newspaper, or Indian organization, does something the funder doesn't like, they often threaten to halt the advertising dollars. "We can't go along with that," they say, or "We can't support you if you do this ..."
If it means losing a large sum of money, the publisher or Indian organization is likely to concede to the demands. This may mean refusing to publish an article, firing a staff member, dropping a columnist or speaker, or halting the spread of certain ideas and issues. This is one reason that the media in the United States is heavily censored now, as advertising dollars dry up and sales decline.
Sometimes, the funder doesn't have to say anything, by accepting the dollars, compliance is bought and sold.
Along the US/Mexico border, the threat of the loss of US dollars in appropriations often means that elected Native American officials will not voice the truth about Homeland Security and the construction of the US border wall. The issues of Indian sovereignty, desecration of burial places and the violation of federal environmental laws are silenced.
During NCAI's convention in Phoenix in October, will those border issues be presented? Will the truth be told about the worldwide carbon scam, which offers fictional carbon credits to enrich the World Bank?
Will the assassinations of Indigenous Peoples by mining corporations in the Americas be exposed, or the diseases resulting from mining, power plants, drilling and pollution in Indian country in the US and Canada be addressed?
Will the casino rich tribes in southern Arizona, with the crowds pouring into their casinos, explain why so many of their own members are still living in poverty?
Years ago, one of the Hopi elders, Dan Evehema, sitting on a couch at his home on the Hopi mesa, warned: "Don't take grant funding, they will control you." Urging Hopi to resist the formation of the US puppet tribal council, Evehema was among the Hopi Sinom that warned if coal mining was carried out on Black Mesa, and Navajos were relocated to make way for the mining, calamities would occur in the world, including natural disasters.

Meanwhile, watch the advertisements for sponsors and financial backers, these will tell you a great deal about who is really in control and why you are reading, hearing and seeing, what is in front of you.
As always, follow the money and resist.

About Brenda Norrell

Personal Website
http://www.bsnorrell.blogspot.com/

Biography

Brenda Norrell has been a news reporter in Indian country for 27 years. She is currently based in Tucson and covers Mexico, the U.S. borders and the West, focusing on Indigenous Peoples and human rights. She cohosted the five-month Longest Walk talk radio across America, with American Indians walking for sacred Mother Earth and publishes Censored News.

Comments

Paper Problems

Some newspapers, even though they are still profitable enough so that they would be considered successful by most other business model measurements, have acquired unhealthy habits of insensitively cutting corners in the same areas where they would likely do better to invest. Mainly, they shortchange longtime dedicated employees their earned due, saddling them with double and triple workloads, along with less pay—basically nickel and dime-ing their best resources—those with irreplaceable institutional memories—to choiceless early retirements or abrupt career changes. Another shortsighted aspect that hurts some newspapers is that publishers have become skittish about saying anything too controversial, which might offend paying advertisers. Some subjects become potatoes too hot to handle for many tiny insulated communities. Moreover, advertisers have become adroit to this fact and make publishers easily squirm by threatening to slide over to the ever ready competition. With the ceaseless pressure of deadlines and a multitude of other glitches inherent to the print newspaper publishing business, true innovativeness and cutting-edge writing is being only half-embraced at best. The few exceptional newspaper editors and publishers who continue to follow through on the aspirations of yesteryears trendsetting investigative journalists should be heralded as courageous heroes.

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