Penn & Schoen's Competing Touch Screen Company

As if the violations of law and professional ethics by U.S.-British polling company Penn, Schoen & Berland in Sunday's Venezuela referendum on the continued term of President Hugo Chávez did not heap enough abuse and intrigue upon the democratic process, now another piece of information to add to the pile…

Keep in mind that the attempts by Penn, Schoen & Berland and their U.S. government funded client Súmate to discredit the Venezuela referendum results with one singular and inaccurate "exit poll" are not only intended to discredit democracy and the Venezuelan National Elections Council… Their claims also maliciously attack the credibility of the touchscreen company, SmartMatic, and its subcontractors that made the voting machines for Venezuela, and that had gone to so much effort to make its machines fraud-proof.

Well, well, well… it turns out that Penn, Schoen & Berland has another client… One that makes - are you ready? - touch screen machines! According to this press release by the EloTouch company, it hired Penn, Schoen & Berland to do its survey research for a May 2004 poll, titled: Young Adults Increasingly Favor Touch Screen Technology.

Shouldn't Penn, Schoen & Berland have disclosed that it works for a different touch screen machine company than the one whose work its so-called "exit poll" press release so clearly aimed to discredit? And what about its client, Súmate?

And can Súmate really insist with such shrillness on transparency by others when its own polling company hasn't come clean on its increasingly evident potential conflicts of interest regarding the Venezuela referendum?

Such lack of disclosure is just plain dirty, in my professional opinion as a former pollster myself. And the more we look under the fingernails of Penn, Schoen & Berland, the more undisclosed filth we encounter.

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About Al Giordano


Publisher, Narco News.

Reporting on the United States at The Field.